There is a wealth of very talented photographers for clients to choose from - all bring their key skills to a project - from highly technical to more conceptual. So how on earth do you find the balance and differentiate yourself in a crowded market? How do you become a trusted go-to resource for clients? Over ten years in the industry has taught me the value of what clients require the most : flexibility, reliability and energy.
Some projects can require a range of further needs, these can be sourced: